---
title: Intellipocket | Business Metrics
description: "Lead with loyalty data: track retention, purchase frequency and customer lifetime value in real time, and focus marketing where it pays off. Book a demo."
image: https://intellipocket.com/hubfs/mittarit-some-1200x630.jpg
---
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# Lead your business with loyalty data, not guesswork
Intellipocket's visual dashboard puts the impact of your loyalty program right in front of you. Track key growth metrics, such as customer lifetime value and purchase frequency, in real time. Ready-made analytics support strategic decision-making and help you focus marketing where it delivers the most.
Book a demo
### Critical KPIs for profitable growth
##### Retention and dormancy rate
See at a glance how many customers return and how many are at risk of lapsing, so you know whether your program is working.
##### Purchase frequency and repeat purchase rate
Track the average number of purchases and see how well your program brings customers back time after time.
##### Customer lifetime value (CLV)
Understand the true financial value of each customer relationship and track how your program grows the total value of your customer base.
##### Marketing consents
Track consent rates and make sure your communication reaches customers. See how marketing permission is reflected in customers' purchasing behaviour.
### Turn analytics into sales-driving action
Data without action is just numbers. Intellipocket's analytics are built to drive your marketing actions immediately.
##### Spot dormancy early
See dormancy trends and create automated target groups for reactivation in just a few clicks.
##### Segments straight to marketing
Export ready-made customer segments directly to your marketing automation platform, or use them in Intellipocket's own communication channels.
##### Track program usage
See exactly how actively your program is used at the checkout and in digital channels, and improve the customer experience where it delivers the best results.
### Strategic management with clear data
Intellipocket's dashboard is designed as a tool for management and marketing. Visual reports remove the need for complex data processing and enable quick course corrections and testing.
##### Real-time tracking
Track the impact of campaigns and changes in customer flow in real time. React to emerging trends or falling demand immediately, not next month.
##### Stay ahead of the market
Identify the most popular rewards and busiest visiting times. Adjust your strategy to match real demand and allocate resources where they matter most.
[Your own customer database (first-party data)](https://intellipocket.com/intellipocket-oma-asiakasrekisteri?hsLang=en)
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[Omnichannel loyalty program](https://intellipocket.com/intellipocket-monikanavainen-kanta-asiakasohjelma?hsLang=en)
[Personalised loyalty programs](https://intellipocket.com/intellipocket-personoidut-kanta-asiakasohjelmat?hsLang=en)
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### Make your loyalty program your company's growth engine
Turn passive customer data into a measurable return on investment.
Book a demo
## In our customers' words
See how we've helped businesses modernise their loyalty programs.
Intellipocket's agility, expertise and data-driven approach have been key as we've renewed our loyalty program based on data collected over many years. The partnership gives us the KPIs we need to support decision-making and helps us deliver measurable results.
Elina Halinen
Picnic Finland Oy
We wanted to move our loyalty program from an app to a wallet card, and Intellipocket's system was a great fit for our needs. The management tool has also been tailored to our requirements and is very easy to use.
Marko Hirvonen
NoHo Partners Oyj
Seven years ago, we created an electronic lunch pass with Intellipocket, which was piloted at Ravintola Tammisto. Very quickly, the app was rolled out across all of Minttiravintolat's lunch operations.
The Mintti app is easy to use for both customers and staff. The back-end systems provide valuable insights, and the app offers a wide range of ways to reach and reward customers.
Taru Punta
Minttiravintolat Oy
### Let's build growth together!
Have a question, or would you like to book a remote meeting? Leave a contact request and our experts will help you build your brand's most valuable asset.
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##### Don't just take our word for it – see who already trusts us.
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## Experience the customer journey you'd want for yourself
Try our demos and see how effortless customer engagement can be.
[Try ClubCard (Wallet)](https://walletpass.store/join/clubcard)
[Try the ClubApp](https://loyaltyapp.store/demo/en)
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- [Blog](https://intellipocket.com/en/blogi)
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